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Following a recent article for Beyond Animal Research in New Zealand about the use and limitations of foetal bovine serum (FBS) and Media City's alternative 'FRS Pioneer', I was asked to put together a similar article for Animal-Free Science Advocacy in Australia. Here is a link to the article: Foetal Bovine Serum finally has a superior replacement alternative 
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What's been happening?Sharing the Media City journey has been important to us because we want to encourage the next generation of scientists to establish companies that will advance scientific research. Check back regularly for the "building in public" updates on what it looks like to establish a scientific company. Archives
January 2026
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