Use our expertise to support your serum free ambitions
To assist your transition to serum free media, we are offering a complementary 30 minute support session with our Co-founder and Chief Scientific Officer, Dr Katie Bashant Day, with FRS™ Pioneer purchases. Separate sessions can be booked to discuss your own in-house media development projects. These sessions are available as 30 minute blocks.
Sessions with Katie provide fast, high-precision guidance on serum-free media, FBS replacement strategy, and industrial cell culture workflows. This service is designed for teams who need clear answers without weeks of costly trial-and-error.
In addition to her work at Media City Scientific, Katie has extensive cell culture media development experience having developed successful custom formulations for leading cultured meat and vaccine companies using advanced DoE and Bayesian optimisation strategies. Beyond the modelling, Katie understands the formulation and biostability constraints that quietly determine whether your media will scale, remain stable, or fail.
These are issues generic advice, and most AI-generated suggestions, miss entirely until you’ve already wasted time, money, or both. This level of guidance has helped teams transition from serum to serum-free in a single iteration, even for organisms Katie hasn't previously cultured. It’s the kind of expertise that changes your trajectory early.
What's included:
Only a small number of sessions are available each month with priority given to teams actively working with FRS to assist them in getting the best possible results.
Sessions with Katie provide fast, high-precision guidance on serum-free media, FBS replacement strategy, and industrial cell culture workflows. This service is designed for teams who need clear answers without weeks of costly trial-and-error.
In addition to her work at Media City Scientific, Katie has extensive cell culture media development experience having developed successful custom formulations for leading cultured meat and vaccine companies using advanced DoE and Bayesian optimisation strategies. Beyond the modelling, Katie understands the formulation and biostability constraints that quietly determine whether your media will scale, remain stable, or fail.
These are issues generic advice, and most AI-generated suggestions, miss entirely until you’ve already wasted time, money, or both. This level of guidance has helped teams transition from serum to serum-free in a single iteration, even for organisms Katie hasn't previously cultured. It’s the kind of expertise that changes your trajectory early.
What's included:
- 30-minute live session tailored to your system, data, and constraints
- 60 minutes of offline analysis (protocol review, bottlenecks, formulation risks, and cost-impact considerations)
- Clear, actionable recommendations you can apply immediately
Only a small number of sessions are available each month with priority given to teams actively working with FRS to assist them in getting the best possible results.
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Prices
30 minute session A$500 Complimentary to FRS Pioneer Customers All prices are in AUD and exclude GST. |